We have some simple principles that we have found lead to success when marketing online. These include:

GO TO WHERE THEY ARE AT. Prior to contrary belief, if you build it they may not come. The most effective way to target potential consumers is to interact with them where they are at. This requires an understanding of the behaviours and traits of a typical online consumer. Whether it be Social networks like Facebook and Bebo, Micro‐blogging sites like twitter and Friendfeed, or interactive communities i.e. gaming sites or their favourite blog.

AUTHENTICITY. As we stated above, the typical online user has now become very tech savvy and very very cynical. Too many times we have seen marketing companies engage in an online space without a clear understanding of their target consumers. The net result is that consumers immediately assume you are selling them something and your message joins the rest of the advertising white noise. Authenticity is then the key. Always be open and honest with consumers and give them the ability to interact with the campaign and to give their feedback. Listening goes a long way. If a potential consumer feels like you are actually interested in what they have to say, then they are more inclined to listen to you.

EVANGELISTS. You can tell people over and over again until you are blue in the face about how amazing your product or service is, and it will never be as effective as the feedback from somebody they know. Our philosophy at Anadav Media is to turn potential customers into online evangelists this is why each of our interactive games and campaigns must have a viral element to it, where people not only want to engage with your campaign, but they are motivated to tell as many people as possible.

GLOBAL REACH FOR A LOCAL BUDGET. Social media and social networks are not only the most effective way to reach people online, they are also one of the most cost effective. Gone are the days when pumping more money into a pay per click campaign equaled success. With our simple philosophies you can get far more reach and far more buy in for a lot less overhead. The world is now literally your oyster.